Driven by Greatness
Ernie Clement in his Blue Jays #28 jersey beside a Porsche at the stadium under floodlights, with a Porsche 'Driven by Greatness' panel

Pilot Proposal · 2026 Season

Porsche Rochester
× Ernie Clement

A one-year pilot brand partnership built on performance, precision, discipline, and future upside.

View Full DeckYear-One Structure
Driven by GreatnessPorscheScroll ↓
Ernie Clement celebrating in the Blue Jays jersey

All-Star · Fan Favorite

A rockstar
the city adores.

Ernie Clement represents what Porsche stands for. A natural partnership between a proven MLB All-Star — one of the top fan vote-getters in the 2026 All-Star election — and a regional brand defined by performance, prestige, and precision.

Precision

On the field.

Engineering

Behind the wheel.

Discipline

Day in. Day out.

Excellence

Mutually aligned.

The Idea

Elite performance on the field.
Elite performance on the road.

Section 01

Partnership
Vision

A Partnership Built Around Performance

The relationship connects Porsche Rochester’s performance brand with a proven MLB All-Star — one of the most popular players in the game.

Porsche Rochester and Ernie Clement have the opportunity to create a strategic relationship that connects elite automotive performance with an elite, beloved athlete at the peak of his popularity. The first year is designed as a flexible pilot with meaningful upside for both sides.

Precision

Discipline

Excellence

Community

Momentum

Engineering

Porsche Rochester

Performance.
Prestige.

  • —Performance brand
  • —Luxury experience
  • —Regional visibility
  • —Premium customer base
  • —Engineering & precision
Porsche steering wheel
Ernie Clement

All-Star · Fan Favorite

Ernie always
delivers.

Ernie Clement

Star power.
Fan love.

  • —2026 MLB All-Star (top fan vote-getter)
  • —One of the most popular Blue Jays
  • —Proven postseason performer
  • —Established personal brand
  • —Rochester-born, nationally beloved

Section 02

Year-One
Pilot Structure

Designed for the season

Light, flexible, and high-upside — manageable during the MLB season and built to preserve future upside for both sides.

01

●

12-Month Term

One-year pilot partnership with option to expand after year one.

02

●

Off-Season Vehicle Access

Porsche Rochester provides vehicle access during off-season or mutually agreed periods.

03

●

Rotating Porsche Models

Vehicles may rotate throughout the term, allowing Porsche Rochester to showcase priority models.

04

●

Content Collaboration

Approved content for social, website, email marketing, dealership displays, and customer communications.

05

●

1–2 Cameo Videos

Short video messages per year upon reasonable request, subject to schedule and approval.

06

●

Optional Events

VIP customer nights, charity initiatives, youth baseball, vehicle launches — virtual or in-person, mutually agreed.

Section 03

Content
Opportunities

Authentic. Approved. Premium.

Athlete-provided content for Porsche Rochester to repost across social, website, email marketing, dealership displays, and customer communications.

Porsche in motion

Driven by
Porsche Rochester.

  • 01Vehicle delivery content
  • 02Lifestyle photo & video
  • 03Training and preparation theme
  • 04“Driven by Porsche Rochester” clip
  • 05VIP customer greeting
  • 06Charity campaign support
  • 07Signed memorabilia promotion
  • 08Model-specific vehicle spotlight

After the Signature · Campaign Idea

Hometown. Horsepower.
Heritage.

Once the deal is done, we don’t stop. This is where the partnership becomes a story worth telling — a three-pillar campaign, built together, that lives well beyond a single season. Lifestyle content pulled from Ernie’s everyday rhythm. A short documentary paying homage to his Rochester roots. And a regional positioning platform that makes Porsche Rochester the obvious answer for the best of the area.

The Arc

From a Cayenne rolling out at dawn — to the streets of Rochester — to a regional brand story only Porsche Rochester can own.

01

Lifestyle — A Day, Driven

Short-form, cinematic vignettes from Ernie's daily rhythm — loading up the Cayenne, heading to work, family, training. Native to social, built to travel.

02

Documentary — Hometown Story

A short film on Ernie's upbringing, his family, and what Rochester means to him. Emotional, grounded, quietly premium — the anchor asset of the campaign.

03

Positioning — Best of Rochester

Porsche Rochester as the hometown standard for the best of the region. A repeatable platform for future athletes, founders, and figures from Western New York.

See the Full Campaign Concept Dedicated page · three pillars in detail

Section 04

Mutual
Value

Designed for both sides

A premium, authentic athlete marketing opportunity for Porsche Rochester — and a high-quality brand relationship with meaningful future upside for Ernie Clement.

For Porsche Rochester

01

Early access to a
high-upside athlete relationship.

  • —Early access to a high-upside athlete relationship
  • —Premium content and brand visibility
  • —Athlete-led marketing assets
  • —Local and regional engagement
  • —Customer and VIP activation potential
  • —Rotating vehicle exposure
  • —Community and charity goodwill
  • —First-mover relationship before profile grows

For Ernie Clement

02

Premium brand relationship
with preserved upside.

  • —Premium luxury brand association
  • —Porsche vehicle access
  • —Minimal time burden
  • —Elevated personal brand
  • —Content and visibility without season disruption
  • —Optionality to expand after year one
  • —No long-term underpriced lock-in
  • —Potential path to larger endorsement platform

Section 05

Built to
Grow.

From pilot to platform

The first year creates a foundation. If the pilot performs well and both sides are aligned, the partnership can expand into a larger regional athlete endorsement platform — similar in concept to Josh Allen × West Herr, customized to Porsche Rochester and Ernie Clement.

Ernie Clement editorial

From regional dealership
to regional platform.

Expansion Opportunities

If year one works, year two
opens the full playbook.

  • 01Paid endorsement campaign
  • 02Commercial / video production
  • 03Larger social media package
  • 04VIP dealership events
  • 05Charity & community campaign
  • 06Regional media buy
  • 07Long-term ambassador role
  • 08Expanded vehicle package
  • 09Appearance fees

The Closing Argument

Start smart.
Prove value.
Scale the relationship.

View Full Deck Proceed to Partnership Agreement